on the brand Roots
The idea for BEYRoots began in November 2016.
My dad, Imad, had always wanted to buy a Citroen HY Van to serve Lebanese food to the streets of London. When he passed away in December 2015 I knew that this was something that I had to do one day.
I was losing touch with my job as a Building Design Engineer and began laying out my plans:
to serve Authentic, tasty and affordable Lebanese food to the people of London.
No Fusion Rubbish, No Artisan Crap and No False Pretenses JUST REAL LEBANESE FOOD
The exact food that I have eaten during every one of my countless journeys to Lebanon.
Despite being born and raised in London, my Lebanese heritage is important to me and ever since I was a small child I learnt the importance of food in Lebanese culture whilst also exploring Beirut.
It's been an exciting journey seeing the brand develop and grow, and I cannot wait to expand BEYRoots further