Tariq Khaldi,

on the brand Roots

 

The idea for BEYRoots began in November 2016.

My dad, Imad, had always wanted to buy a Citroen HY Van to serve Lebanese food to the streets of London. When he passed away in December 2015 I knew that this was something that I had to do one day.

 

I was losing touch with my job as a Building Design Engineer and began laying out my plans:

to serve Authentic, tasty and affordable Lebanese food to the people of London.

 

No Fusion Rubbish, No Artisan Crap and No False Pretenses JUST REAL LEBANESE FOOD

 

The exact food that I have eaten during every one of my countless journeys to Lebanon.

 

Despite being born and raised in London, my Lebanese heritage is important to me and ever since I was a small child I learnt the importance of food in Lebanese culture whilst also exploring Beirut.

​

 It's been an exciting journey seeing the brand develop and grow, and I cannot wait to expand BEYRoots further